If you have a carbon frame, that sticker may well be your sole indication of a serial number.
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Thanks everyone. Good news- I made an appointment for a bike fit for Friday. I'm happy to get dialed in. Hopefully it won't be a problem that I'm doing the fit with only about 6 rides under my belt...I've not figured out all the "problem" areas but there don't seem to be that many so I hope it doesn't matter that I'm doing the fit so early??
And thanks for the sticker advice :)
No, it was definitely the serial number sticker. It was more than "a few rainy rides," I suppose, but my bike's an '07 and the sticker fell off at least three years ago, don't remember exactly when.
Maybe I could Sharpie the number back on, but I don't suppose that would carry much official weight.