I have to agree with you, Pedal. To be honest, if I ever needed to replace my helmet because of a crash, looking for a discount would be the last thing on my mind. I'm not criticizing/judging, but my logic is that accidents happen and why should company give me a discount when something beyond their control damaged their product? That said, it's great that companies do provide discounts for replacements. A good way to build customer loyalty, plus do QC with the aim of improving their product.
My helmet is getting long in the tooth, so it's probably time for a new one. Any recommendations for those offering the best crash protection?