I'll join the "never run max pressure" chorus....because (hrrmph) it is right :)
Seriously. If you won't believe Sheldon Brown, try the guys over ad Road Bike Rider.
You want your tires to have enough pressure to avoid pinch flats and no more. For most riders (and they're basing their logic on avg male weights) 90-95 is plenty.
If you run a high pressure, your bike will bounce over little bumps (oh, like say chip seal). You get the impression that you're moving, but, in reality, your wasting energy bouncing up and down instead of rolling forward.
If you run a lower pressure, your tire can deform around those small bumps. You don't lose energy bouncing up and down and you get the side benefit of a more comfortable ride.
The Road Bike Rider guys will also say you're less prone to puncture flats if your tires can deflect around some of the road debris. If the tire cannot deflect, the glass will go through the casing.