Quote:
The images that flood the mass media typically depict Canada's native population as being the victims of housing or health-care crises and show them struggling with poverty or hidden behind masks in confrontation with authorities.
But headed into the 2010 Olympics the Four Host First Nations have released a new video they hope will recast the face of Canada's aboriginal cultures and inspire a whole generation of young people.
"I hope it will make not just first nations proud - I hope it will make all Canadians proud," said Tewanee Joseph, CEO of the Four Host First Nations.
The video - a rapid montage propelled by a percussive, driving beat - shows native people in a very different way than Canadians are used to seeing them. All the images are positive, dynamic and upbeat.
"I want straight emotion and inspiration for three minutes. And I want to break stereotypes," was the way Mr. Joseph put it when he first outlined the project to the video production team.
Full article on production of video which is interesting..they chose the right folks who would be passionate: