We're a bit new to the whole "social networking" idea as a company, but we're looking at it as a way to keep in touch with our friends and customers in a new (additional) way. Hopefully it will help us reach some people we aren't reaching now and stay in better touch with those we are.
The best way to hear about promotions and such is to be on our newsletter list. As far as the "goings-on at TE HQ", that's something that's harder to communicate via the newsletter. I think facebook might help folks get to know us a little better as the small group of enthusiasts that we are. Most of you know we are a small company, and if you've ever called in to customer service, you hopefully have gotten a feel for who we are as people. I hope facebook can help more people get to know us on a more personal level.
So, while we'll let you know about promotions via Facebook, I don't want people to feel like their being advertised to. It's more like we want to help you to get to know us better, and get to know all of you better in the process.
I'm not sure I'm articulating this very well. And, like I said, we're still feeling our way. We're always open to suggestions, so please let me know what you think!!
Oh, and Lisa, I do understand your reservations about Facebook. I only recently joined with a personal account, which I have limited just to my close family members and a few close friends. As someone else mentioned, I don't put anything out there that I wouldn't want in the public domain, despite who I've restricted my profile to. I willl say, though, that my sisters and I are managing to stay in much closer contact now that we're all linked up with Facebook. We girls are spread out geographically, and it's been kinda fun to get a window into their lives on a more regular basis via facebook. So, I still have my reservations, but I'm enjoying the benefit of reconnecting with them.

