Yup,
the thing with engineering is that everything is a trade-off. Simplicity vs. functionality, one thing, for another. The jacket idea is a good one, except that its going to be illogical for warmer weather, power consumption, is an issue, etc. Making a blinkie into a stop light is also a tradeoff - Not as visible as the jacket idea, accelerometers tend to be linear devices, etc. If you make a jacket with integrated lighting, chances are sales and use would be fairly limited, due to cost to manufacture, not practical when its warm out, etc. A blinkie stop light - simpl(er) to engineer, much lower cost, low power consumption, large sales base. The downside - again, less visible and eye catching, finding the right accelerometer - cost/functionality, sensitivity, complexity of external circuitry/logic. Every LED that you light, requires 1.2 volts, and in parallel, the current sums - I would imagine at the very least, the jacket shown, pulls a couple of amps from a battery. I think its a great idea, but again, even if you are using an exotic battery (expensive) that has a high power to weight ratio, you are looking at something that is pretty expensive. I think at this point, and as their is really no practical bike stop light on the market, KISS may be the best initial approach. Back of the helmet with a display that says STOP may be an interesting approach too, as a follow on development phase.
This is fun to noodle around on anyway :D
Cyn

