I like Bodyglide! I actually bought some Assos cream (thinking I was moving up in the world), but Bodyglide really seems to work better for me -- it lasts longer (Assos seemed to disappear -- or at least lose its slip -- on longer rides), is way less messy to apply, and doesn't feel slimy or goopy or wet on my chamois (I put lube on my chamois rather than on my skin). And is cheaper.
As for saddles I think it's interesting how different people are. Cutouts leave me bruised and chafed (I fall into them, putting lots of weight on the area on the area around the perimeter of the cutout). My Arione, which one might think would cause uncomfortable pressure over a long ride, has proven to be quite comfortable even though I'm in a pretty aggressive position on my bike that naturally puts a little more weight on soft tissue. No more bruising and chafing. Trying to sit "lighter" on the saddle (supporting more weight with my legs) has helped too.

