Jagwire goes pink for breast cancer
Cable maker Jagwire is introducing versions of its Ripcord brake and gear cable kits with pink housing to raise money for breast cancer research. The housing will be available in September and for each kit sold, Jagwire and its distributors will contribute a portion of the proceeds to benefit breast cancer research.
"Jagwire has a tradition of supporting charity and advocacy efforts," said Jason Grantz, director of aftermarket products for Jagwire. "The pink housing promotion is an opportunity to help advance research that can save lives."
Jagwire will also make a limited number of kits available to dealers during the Interbike and Eurobike trade shows. At the shows, dealers will be able to obtain one kit per $25.00 contribution; Jagwire will donate all the money to various breast cancer research organizations.
For more information see
www.PinkCables.com.
