SensePod- A Collision Avoidance System

I'm not around here much anymore, so I don't know if anyone's already heard of this. Friend of a friend is working on this for motorcycles, sounds like it has potential for bikes as well-- http://www.indiegogo.com/sensepod

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What is it?

SensePod is a collision avoidance system intended for motorcycles, but it can also be used for bicycles and scooters (you can affix it to anything with a non-porous surface). Its purpose is to detect cars within collision range of a motorcycle so that the user is able to make prompt decisions about the next action he or she should take in a crisis situation. This is not intended to replace your brain! You should always perform head checks when changing lanes! SensePod's purpose is to take a stab at identifying options. If a car pulls out 150ft in front of a motorcycle traveling 45 mph, in one second the motorcycle has traveled 66ft. On a multi-lane roadway, there are two options: brake, or change lanes. It takes 1 second on average to respond to any stimuli, another second to perform a head check... 132ft have now slipped by without any action taken. The SensePod will let the rider know if a vehicle is obstructing a lane next to them, letting them take the appropriate action of braking, changing lanes with a head check, or a combination of the two. It uses ultrasonic sensors, a PCB with Arduino code, a few wires, an EXTREMELY COOL 3D PRINTED HOUSING! such as this one-

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and some code to detect vehicles in adjacent lanes. The rider is notified via LEDs mounted inside the helmet.

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Video and more info at the link above.