Cycling beer label

For 1 of the events for Velo-city 2012, I've planted the idea we should pursue a local brewery to have their beer,

Only because of the label. I have no idea about beer flavours, but interesting I guess.

http://www.redracerbeer.com/winter-ale/

They have several, all with bike labels.

There is one in Colorado, too: Fat Tire ale. It's good.