50& off sale in East Valley (Phx)

I've never been to this place and know nothing about it, but though I'd mention this ad I ran across on craigslist.

(From the ad):
Bikes Direct of Az. is having a huge sale this weekend on several 2008-2009 closeout model bicycles. Save up to 50% on Fuji , Giant and Motobecane bicycles. Also receive 10% off all parts and accessories with any bike purchased during sale. Visit our web-site bikesdirectaz.com for more information and locations or call Randy @480-703-6887

Here's the direct link:
http://phoenix.craigslist.org/evl/bik/1263025385.html

they have recently been added to the Giant family of dealers. I believe they are a podium dealer for Giant, so a bit up the food chain.
They are NOT the same company as bikesdirect.com. Maybe at one point they were, but my Giant rep told me about them.
I hear Randy is a nice guy, but I have never met him. BTW- my Giant rep is a woman, so I give a few extra points to her opinions.