Question: Do you move your couch & vacuum underneath it every week?
Neither do I. Nor, do I want to disassemble the entire bike to do a routine cleaning.
This is a really slick way to clean the chain.
First, get one of those chain cleaning gizmos, I think Park Tools sells one. They're a plastic thing that you fill with degreaser, fit your chain into it, clamp down the top & turn the pedal to run the chain through. That removes the big gunk.
Next, get a citrus degreaser - there's a bunch of them around. Spray the chain well (put a rag underneath the chain to protect your paint and rims.) Then get one of those cans of compressed air, keep your rag underneath the chain and spray each link. You'll be amazed at how much black gunk comes out. Added bonus - your chain is dry & ready for lubing!
Remember - people do judge you on the words you use -- and how clean your bike is! :eek: