One reason people don't watch more cycling in the US:
I just got the following email reminder from Versus:
"You have requested to be reminded of the following shows:
TOUR OF CALIFORNIA: February 18, 2008, 1:00 am - 2:00 am
Please note, all show times are Eastern Time."
Right. I DO want to watch the Tour of California, really I do, but not so much that I'm willing to stay up until 2am on a weeknight to do it. I know some of it has to do with advertising, but what do you think Versus has on primetime that night? Greatest Bull-Riding Falls, or something? World Extreme Cagefighting maybe? Certainly nothing that has tons more advertising cache...
However I did watch Tour of Qatar last night. The coverage wasn't fantastic but it was good to see a little bike racing again.