Not sure what I think of this ...
This in today's Oslo newspaper: Gunn-Rita Dahle poses for "lamb chop" cycling calendar. http://www.kjendis.no/2007/08/21/509565.html
I gather from the calendar site that earlier versions used girlie-calendar models, just posing with the odd bike gadget. Lately, however, they use actual cyclists. Is that any better? What would I feel about meeting this "in my face" when I come into the LBS to pick up a spare tube or whatever? I'm not sure. On the one hand, it shows that biker gals can be sexy in that old-fashioned men's wet-dream sense. On the other hand, why not show her actually biking, mud-spattered and muscular? Why is she posing in lingerie on the sofa with the bike parked in the background?