Help needed

[coloradostate]

Hi, I am apart of a product development apparel class at Colorado State University and we are creating a custom cycling apparel line. If you are between the ages of 18-40 and would be willing to take a short survey (20 ?s) we would appreciate your help!

https://qtrial.qualtrics.com/SE/?SID=SV_3aS0dpF4t9WDsln

[tulip]

What's with the age limits?

[Catrin]

I was wondering the same thing!

[nuliajuk]

My first question as well. I'm 55 and know quite a few avid cyclists who are well into their 70s.

[Crankin]

Me, too.
Maybe college students don't get this.

[nuliajuk]

I had a quick look at the survey and found it poorly laid out. It left out a lot of categories of cyclist when asking people what sort they were. And the obsession with fashion does suggest that this was created by college student/s who don't actually know many people who ride bikes.

[Skippyak]

Cycling is an expensive hobby and most cyclists with any cash to spend are probably over 40 LOL. Think less about fashion and more like spanx and you are tawking. I spend more on cycling and fitness clothing than I do on my regular wardrobe though.

[Irulan]

Hit and run posters , why pay any attention to them at all?

[ridebikeme]

WOW! I'm glad that I'm not the only one that is perturbed by the age limits! I guess it's a good thing that the bike industry doesn't have the same parameters HA! Truthfully, who cares how old you are ?

[OakLeaf]

I thought the target demographic for pretty much everything actually ended a little bit younger, like early 30s, though. So it made sense to me for a marketing class. Not that I would bother with the hit-and-run poster even if I were 15 years younger, like Irulan said.

[Eden]

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

[tulip]

First lesson in marketing: know your audience.

[ny biker]

Well, if they're college students, I wouldn't expect them to be experts in market research. That's why they're learning about it in school.

A good take-away from this would be to use loose parameters for the research and let the results determine the market demographics, rather than defining the demographics before doing the research.

[PamNY]

What do you suppose it says about me that I had to look up what a peplum is to even know if it would be desirable on cycling gear...... ( not that it matters, as I am also too old)

I had to look up "peplum" too. :D

As NYbiker said, it's a class. They aren't experts; they are learning.

[tulip]

I know what a peplum is, and yes I would consider a garment with one. However, I did not take the survey since I'm over 40.

Here's a great commuting cycling rainjacket that I saw in London in June: http://www.ananichoola.co.uk/syr/cr-13-2401/

I didn't buy it, but I almost did.

Hopefully the student read these responses and learned from them.

[shootingstar]

I didn't take the survey --I suspect I'm even older than tulip.:D

I've sewed 1-2 tops (non-cycling) with a slight pepulum.

For a cycling jacket, for myself, I wouldn't buy a jacket with a peplum because I just don't want air blowing up the back of me while cycling at a moderate clip. A cycling jacket is meant (to me) to be practical.

But yes, I would wear a peplum for fashion on a non-cycling jacket.

I think peplum's are an awkward garment cut because not all women would feel comfortable with a peplum, depending on whether or not they are happy with their body shape.

[Crankin]

I like peplums, but they have to be cut a certain way, without too much flair and poofiness. I had a "fancier" dress, I bought, maybe 25 years ago, when I still lived in AZ. It was pink, silky material, with a brocade pattern and a peplum. I had that dress for at least ten years. My younger son always would beg me to "wear the pink dress," as he liked to flick and bounce the peplum!