loopybunny
06-16-2011, 05:28 PM
I've recently developed a close friendship with a guy that I finally met a couple of weeks ago after nearly three months. When I was visiting, he mentioned that he was trying to put a team together for next year's RAAM made up of brain injury survivors (8 person team, if I remember correctly). Because he's been invaluable to me during recovery from my brain injury, I told him I'd help if he needed it. I wouldn't say that I know fully what I've gotten myself in to, but I do have an idea, if you can call reading Phil Southerland's book getting an idea. (I didn't volunteer to actually race since I know I don't have the time to gain the level of fitness needed. I volunteered for crew duties, social media, photography, etc.)
The team will ride to raise money for the Shepherd Center (http://www.shepherd.org/) in Atlanta, GA, and to increase awareness of traumatic brain injuries.
Since this is still in its infancy, my role so far has been to research information about the race to help prepare a packet for potential sponsors. I've also generated a list of potential team sponsors. We need $100k-$150k to make this a reality.
I've actually already secured one product sponsorship for the team, but I'm still trying to come up with some ideas that would be a good fit for the cause and can sponsor the team financially.
One big idea I had was Papa John's (the pizza place). Apparently John is/was an avid cyclist and was involved in an accident five or so years ago, resulting in a mild head injury. One of his companies also sponsors a smaller, local (to their area, not mine) cycling team and they've done a lot to sponsor sports in Kentucky, including a lot of financial support.
Does anybody have any other ideas? The rest of mine seem to be pretty standard or purely product ideas and not monetary. Perhaps a big company with a deep pocketed CEO with a close connection to TBI...
Would it be beneficial to set up Facebook and Twitter accounts to start getting a following of fans before contacting sponsors so that it would be apparent we can effectively use social media to promote the team and sponsors?
I'm also wondering if anybody has any experience with RAAM... info is available on the site, but there are little things that you can usually only learn from talking to people who have done it. What are items that would be must haves on the trip for riders and crew in order to make everyone less grouchy? How essential are the crew seminars that RAAM offers?
I don't think I know anybody that has done this, but he does. However, his friend is just as busy as he is and it may be hard for them to connect so I'm trying to gather as much info as possible since I have time and it eliminates them having to coordinate conversations across oceans.
Any help is appreciated!
The team will ride to raise money for the Shepherd Center (http://www.shepherd.org/) in Atlanta, GA, and to increase awareness of traumatic brain injuries.
Since this is still in its infancy, my role so far has been to research information about the race to help prepare a packet for potential sponsors. I've also generated a list of potential team sponsors. We need $100k-$150k to make this a reality.
I've actually already secured one product sponsorship for the team, but I'm still trying to come up with some ideas that would be a good fit for the cause and can sponsor the team financially.
One big idea I had was Papa John's (the pizza place). Apparently John is/was an avid cyclist and was involved in an accident five or so years ago, resulting in a mild head injury. One of his companies also sponsors a smaller, local (to their area, not mine) cycling team and they've done a lot to sponsor sports in Kentucky, including a lot of financial support.
Does anybody have any other ideas? The rest of mine seem to be pretty standard or purely product ideas and not monetary. Perhaps a big company with a deep pocketed CEO with a close connection to TBI...
Would it be beneficial to set up Facebook and Twitter accounts to start getting a following of fans before contacting sponsors so that it would be apparent we can effectively use social media to promote the team and sponsors?
I'm also wondering if anybody has any experience with RAAM... info is available on the site, but there are little things that you can usually only learn from talking to people who have done it. What are items that would be must haves on the trip for riders and crew in order to make everyone less grouchy? How essential are the crew seminars that RAAM offers?
I don't think I know anybody that has done this, but he does. However, his friend is just as busy as he is and it may be hard for them to connect so I'm trying to gather as much info as possible since I have time and it eliminates them having to coordinate conversations across oceans.
Any help is appreciated!