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lph
08-15-2008, 02:37 AM
it's old, but I hadn't seen it before. Absolutely hilarious from Fat Cyclist:

http://www.fatcyclist.com/2006/09/29/an-open-letter-to-assos/

I know several Assos fetishists of the Dr. Michael Lammler-type, but I don't think they would appreciate the humor ;)
lph
08-15-2008, 02:46 AM
actually, I would love to see a follow-up to that post taking on Assos' new post-ride "total comfort leisure solution": http://db.assos.com/

I rather like their idea, which is to have simple, elegant, functional clothing, only one of each style, that all match... but the advertising is... well, take a look at the womans "leisure pants" :D :eek:
PscyclePath
08-15-2008, 05:14 AM
Fatty has brass... That's what makes his blog such a delight. My all-time favorite is when he wrote the Gary Fisher brand manager last fall and asked for a free Superfly:

http://www.fatcyclist.com/2007/11/08/wherein-i-get-downright-aggressive-about-selling-out/

Thing is, Travis-the-Gary-Fisher-man took him up on the deal... and Travs is my kind of bike advocate!

http://www.fatcyclist.com/2007/11/14/travis-ott-fisher-lemond-brand-manager-responds-to-me/

Fatty now has his Superfly, but I think he gave in and actually bought it...
alpinerabbit
08-15-2008, 06:03 AM
that design is wrong on so many levels.

Assos is supposed to be a swiss brand. I was just telling myself how god that swiss jersey looked on Cancellara, and would like to be happy this is swiss.

This, however, looks like an italian "street"worker/wannabe actrice.
She can't even carry herself right in heels, or the stylist is telling her to look like a dork on purpose. The outfit is about as swiss as a perspex cuckoo clock.
Velobambina
08-16-2008, 04:25 AM
When I saw her shoes, my first though was that she has bunions in her future!
pardes
08-16-2008, 07:34 AM
Oh my but that was funny! I just loved the section on chamois creme.


"Alas, I did not realize that one of the main ingredients in Assos Chamois Cream seems to be menthol, of approximately the same concentration as Ben Gay. My nether regions were simultaneously aflame and freezing, which is nowhere near as nice a feeling as you might expect."

Thanks for introducing me to the Fat Cyclist.
Zen
08-16-2008, 03:19 PM
Can you imagine wearing that?
The inspiration for that pose is beyond puzzling.
maillotpois
08-16-2008, 03:32 PM
I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detail.aspx?article=52&color=
malkin
08-17-2008, 10:26 AM
It looks to me like she's ducking down to keep her head in the picture.
Or else the photo caught her in the first part of falling over.
OakLeaf
08-17-2008, 11:18 AM
I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detail.aspx?article=52&color=

O.M.G[arter belt].

So, any time you have to pee, you have to take your bra off? :rolleyes:
Zen
08-17-2008, 04:56 PM
I feel compelled to resurrect an oldie but goodie from Assos, The Splitter:

http://www.assos.com/en/womens/detail.aspx?article=52&color=

Is that thing on the right way?
i'm baffled.
Assos indeed.
Kano
08-19-2008, 03:59 PM
And she's very deformed -- or the chamois very misplaced!

Karen in Boise, who won't even go anywhere near that insane "leisure suit" above!
mimitabby
08-19-2008, 04:47 PM
maybe the assos is on backwards?
yep that's what i want. to have to take my bra off each time i go to the bathroom. AND my jersey.
sigh
BleeckerSt_Girl
08-19-2008, 06:29 PM
Can you imagine wearing that?
The inspiration for that pose is beyond puzzling.

With heels like that, you have to lean backwards all the time or else you'll fall on your face.


I loved the clip from the Assos "DB" promo, where the elegant Euro woman is explaining the reason the DB line of leisure clothing was designed -because cyclists "didn't know what to wear after the bike ride". :confused: :confused:
Do we really not know what to wear after a bike ride? Any cyclist who can't solve that 'complicated problem' must be a total airhead.
BleeckerSt_Girl
08-19-2008, 06:31 PM
maybe the assos is on backwards?

You mean like Assos-backwards?
mimitabby
08-19-2008, 08:08 PM
this is sort of like advertising??

http://www.youtube.com/watch?v=EEkFr8mfUd8
Zen
08-19-2008, 08:27 PM
You actually know that man?
I don't know if I'd admit that :rolleyes:
mimitabby
08-19-2008, 08:35 PM
Yes, I know him in several senses of the word :eek:
lph
08-19-2008, 09:36 PM
He's hilarious, mimi, but then I was pretty sure about that from before :D
lph
08-20-2008, 01:04 AM
Do we really not know what to wear after a bike ride? Any cyclist who can't solve that 'complicated problem' must be a total airhead.

Yeah, I used to spend hours in front of the closet after a bike ride wondering what to wear with my high heels and sunglasses, so thank you Assos! I can now look ineffably elegant while lolling on the couch reading the paper and imbibing my post-ride tea. I still have trouble with the heels poking holes in the carpet and I can't see much with the glasses on, but my pants are gorgeous :rolleyes:
BleeckerSt_Girl
08-20-2008, 04:37 AM
Yes, I know him in several senses of the word :eek:

Oh my god....good thing you got rid of him! :D ;) :cool:

The funniest part is that he's wearing clickyclacky bike shoes and clipless pedals. Oh the IRONY!!! :D :D :D

Hah, I bet he has chamois under those MUSA shorts.
cylegoddess
01-10-2009, 09:06 PM
a good american?this is why I moved to Australia! Im not sure I want to see him in lycra but I swear, my dad had that same outfit in the early80s!